There are a wide variety of mobile marketing strategies available so you might be wondering where the the best place to start is. This article will help you to hone your mobile marketing skills.
Begin by developing an appropriate database. Avoid adding nothing but mobile numbers to your database. Allowing users to opt into your database will provide you with a level of legitimacy as you continue forward. This can be done either with a Web form or having the person text you with a given short code you gave them.
Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. This is an easy way for people with smart phones to access your website and/or coupons. All of your brochures, cards, and catalogs should have QR codes on them. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.
When you are gearing your website towards mobile users, remember brevity is a virtue. Lengthy pages with mass amounts of information are not effective and will just become lost in translation. In mobile marketing, your campaigns will need to be kept short and succinct.
A successful standalone mobile platform must have a home base. If you have a mobile presence, it should be a way to stay in contact with current home based clients. Do not rely on the mobile campaign alone; develop and design your home base for your customers.
Now you can see how, even with a multitude of mobile marketing methods, they all share some fundamental features. The main differences between particular techniques are really just methodology and technology. To form a decision, you have to determine what techniques will provide the greatest results in a cost effective manner.