24 chapters on preparing to write the letter and finding the proper viewpoint; how to open the letter, present the proposition convincingly, make an effective close; how to acquire a forceful style and inject originality; how to adapt selling appeal to different prospects and get orders by letter– proved principles and practical schemes illustrated by extracts from 217 actual letters.
Business Correspondence teaches correct formats and practical approaches to basic office correspondence. The book is full of cases and comparison of various interpersonal styles, this book is an excellent practical resource for readers who need to master practical business writing and interpersonal skills.
Preparing to Write the Letter
1: What You Can Do With a Postage Stamp
2: The Advantages of Doing Business by Letter
3: Gathering Material and Picking Out Talking Points
4: When You Sit Down to Write
How to Write the Letter
5: How to Begin a Business Letter
6: How to Present Your Proposition
7: How to Bring the Letter to a Close
Style–Making the Letter Readable
8: “Style” in Letter Writing–And How to Acquire It
9: Making the Letter Hang Together
10: How to Make Letters Original
11: Making the Form Letter Personal
The Dress of a Business Letter
12: Making Letterheads and Envelopes Distinctive
13: The Typographical Make-up of Business Letters
14: Getting a Uniform Policy and Quality in Letters
15: Making Letters Uniform in Appearance
Writing the Sales Letter
16: How to Write the Letter That Will “Land” the Order
17: The Letter That Will Bring An Inquiry
18: How to Close Sales by Letter
19: What to Enclose With Sales Letters
20: Bringing in New Business by Post Card
21: Making it Easy for the Prospect to Answer
PART VI The Appeal to Different Classes 22: How to Write Letters That Appeal to Women 23: How to Write Letters That Appeal to Men 24: How to Write Letters That Appeal to Farmers
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