Reputation Management 101 – What You Need To Know

Many new businesses do not make it. There are many factors that lead to this, of course. Managing your business’s reputation is something you must do, and you have to be sure you’re working on things in the right way.

Business

To be seen as reputable, always ensure customers are satisfied through follow up communication. A big business will find this even more true. Customers have to feel like you care. You may want to try automated systems to follow up on their purchases. Ask customers for feedback on anything they bought recently.

Set realistic expectations with your customers. If you own a small business, let your customers know when you will respond to their questions. If you cannot answer every question immediately, place a banner saying that all questions will be answered within a certain amount of time, such as within 72 hours.

Have a portfolio of websites you can optimize with search engines. It will seem natural to try and make your business website the number one search listing for your business name, when used as a search query. However, do not stop there. Try to have ten of your business web pages become the top ten search results for your brand name. Block everyone else out.

Marketing

Posting information on social media sites is important to your business’s reputation. You should post several times a week at the very least to effectively run a marketing campaign. If you find that posting on social media sites is overwhelming, consider hiring an assistant to make your posts for you.

Before you start marketing to your customers, make sure that you are aware of the demographic you are targeting. This will help you figure out how to connect with them. Your tone, content and verbiage are supposed to be differ in accordance with the type of people you are trying to appeal to.

When you speak with your audience, make sure that you do so in a conversational tone. People do not like the idea of business owners always speaking to them with marketing in their minds. While you do want to make a sale, you should never make a customer feel like this is your only concern.

Your business reputation is a crucial part of your success. It is crucial that you stay on top of things and squash small problems as they crop up. Use the info you’ve just been given to help you maintain a great business reputation.

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