Mobile marketing can also be commonly known as wireless marketing although wireless is not necessarily mobile, which can cause confusion in the use of the term. This article can help you better understand what mobile marketing is and is not and to help you see if this can be a type of marketing that you can benefit from.
Make it easy for a customer to opt out of your messages. If a customer does not want to receive mobile messages from your business any longer, you should have a simple code they can text to you to remove themselves. Having a process that is too complicated can make people remove your business from their life all together.
Get a location. Using a defined location on your media and mobile marketing actually interests a lot of customers. They like knowing where a business is, should they ever choose to visit that area. Take advantage of this by informing your customers of your actual location, and watch their interest grow.
Add a sense of urgency or value to your mobile marketing campaign efforts. In most cases, customers following a mobile link or advertisement expect to receive information quickly and in short, segments. Rather than trying to put a large amount of content or information through a mobile channel, focus on short bursts designed to provide customers with enough information to pique their interest.
If you are sending out text messages or any other type of materials to customers via your mobile marketing campaign, make sure that you keep the file sizes as small as possible. Some people have serious bandwidth limitations and cannot receive or store large file sizes. Anything that is too big will just be ignored.
As explained above, mobile marketing is also called wireless marketing but wireless marketing isn’t always necessarily mobile. Therefore, the term can be confusing or misleading and mobile marketing also has many methods. By reading this article, it has helped you to comprehend what wireless marketing truly is and what it is not.