Businesses can reach customers they never dreamed of reaching only 20 years ago, all thanks to the Internet. One way to forge a strong, lasting bond between business and customer is through marketing with email. If you want to harness this power for your own business, check out the advice and information outlined below.
The first commandment of email marketing is to never send unsolicited messages. Your emails may be marked as spam by people who are not interested in receiving them. This is not only harmful to your reputation, but it can actually cause your ISP to block you or your email service provider to suspend your account.
Personalize your emails wherever possible. As with any other kind of marketing, the more personal you are, the more willing a customer is to do business. For example, if you are aware of the reasons for them signing up with your emails, add that reason in an email to them.
Be sure to put the logo of your product or business in the email. This way, customers will become familiar with the logo and associate it with your company. It is best if the logo is something that will catch the reader’s eye and be easy for them to remember it.
Be persistent in your attempts to reach customers. You don’t have to send emails daily, but keep in mind that you may not capture a customer’s attention, or business, until he or she has been exposed to your brand or products several times. Touch base often, but not so frequently that it seems too annoying.
The Internet has created many great new ways to promote your business. If businesses want to find and keep customers, email promoting is a great tool. Utilizing the above suggestions will assist you in creating a profitable marketing email campaign.