Have you dabbled in e-mail marketing with disappointing results? Are you intrigued by marketing with email, but have no idea where to start? This is the right place for you! The advice included in the article below will help you come up with an email promoting plan that works for you.
Try not to overuse urgent language and phrases such as “Hurry!” or “Purchase immediately!” Don’t constantly send out emails that urge your subscribers to buy something. These kinds of approaches are overused, and can give your emails a spam-like feel. It can cost you customers. They will know that you only care about selling services and products, you want to have a good relationship with them and be considered a professional. They will appreciate this a great deal and will be more likely to purchase from you.
To get your customers excited about receiving emails, give away special discounts and offer limited promotions through your newsletters. This will tell your customers that they are special, you care about their business and that you want to reward them for staying loyal by signing up for your opt-in list. This will even nudge them towards letting their friends see the emails through forwarding. Indeed, a referral program can be a good method to grow your customer base and subscriber list.
Use a couple of different subject lines to test which one has a better response. Split your mailing list into two parts at random. Send one version of your subject line to one half and another version to the other half. You will learn which subject lines have the best open rates and which ones people ignore.
The technique of marketing via email has great potential, but only if properly executed. This article has given you all the tools you need to be successful. Simply apply the tips above to see results with email marketing.