Marketing via email means more than just sending out mass emails to everyone who has ever bought something from your business. A properly conducted marketing via email campaign can be complicated to put together, but if you know what you are doing, the rewards can be great. Read on to find out how to do so.
Construct your email so that it sounds personal. As with other types of marketing, customers will be more likely to purchase items from you if you add a personal touch. As an example, if you happen to know the reason they signed up for your emails, then be sure to include something about that in your email.
Make sure you get permission from all customers whom you send correspondence to via email. If you are not authorized to send them email, your customers will quickly lose faith in your business, which ends up giving your company a bad name. Some ISPs may even consider blacklisting you, which can have a negative impact on your business.
Offer a coupon to customers who sign up for your marketing email list. Put a form on your website where customers can sign up and set the form to email automatically new customers a coupon when they submit the form. This encourages customers to agree to allow you to send them marketing materials so that you won’t be accused of sending out spam.
Avoid using a lot of graphics in your e-mails. Since some email programs block graphics, any email which contains a lot of graphics will not display correctly to recipients that have these types of email programs. Also, many spam filters use quantity of images as a variable in determining if a message is likely to be spam.
Running a great email promoting campaign can seem like a daunting prospect, but do not let your fears prevent you from getting started. As you have seen, it does not have to be a onerous chore. If you remember the advice you have read in the preceding article, you should be able to put together a highly effective campaign.