No one wants their email box to be cluttered up with advertising, so it’s your job as an email marketer to send your reader something they actually want. Informative, interesting and even entertaining emails should be your goal, but how do you achieve that? Continue reading to find some excellent tips from experts in the field.
Use consistency in your message. Always make sure that your emails contain the same business logo, colors, and font style. See to it that the font you’re using is readable. After receiving a few messages, consumers will begin to recognize you, hopefully causing them to pay attention to your emails. A recognizable brand is an important marketing factor, especially with email marketing.
Collecting and analyzing statistics is as important to the success of an marketing with email campaign as it is to a business website. Invest in software that allows you to track the effectiveness of every email, from what percentage of your emails are actually opened to how many result in unsubscriptions.
An email marketing campaign needs a design and testing phase, just like anything else. Plan on putting in time making sure that your messages get past all techniques used for fighting spam, from content filters to image blocking and java-script suppression. You can send out a million messages blindly and not ever know if they are even seen.
To use e-mail marketing to build confidence in your company and products, avoid turning your emails into gimmicks. Don’t tarnish the professionalism of your image by using irritating tactics like writing all in caps or incorporating symbols like dollar signs. Most importantly, never talk down to your customers or make grossly exaggerated promises about your products.
Someday you too may be an expert in your field, but for now you need to learn as much as you can to hone your skills and provide you with new ideas. This article is a great stepping stone, but don’t stop here – practice what you’ve learned and continue reading and success will be within your reach!