Marketing via email is a marketing method that uses emails to promote to customers. To some, this can sound a bit difficult, but it really isn’t. Using e-mail marketing to reach your customer base isn’t as hard as you might think, especially if you pay close attention to the tips in the following article.
Minimize traditional email promoting activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.
Be sure to put the logo of your product or business in the email. This way, customers will become familiar with the logo and associate it with your company. It is best if the logo is something that will catch the reader’s eye and be easy for them to remember it.
When you are having your customers provide their email address to you during the sign-up process. Make sure that you have the clear disclaimer visible that you will be undertaking marketing via email campaigns. Try to give the consumer an indication of how often you intend to make use of their addresses so that they are not unaware.
To get the best results from your email marketing campaign, test your messages thoroughly before you send them. Do not just type up a quick message and blast it out to your subscriber list without checking it carefully first. Preview it in different email programs and on different platforms to make sure it will display properly for everyone.
Hopefully now that you have read this article, you are a little less intimidated by email promoting. The widely used marketing practice is fairly simple to implement and can be adapted in no time at all. Simply remember all of the tips that you read here and you will be on your way to using emails for marketing.