Many people think of e-mail marketing as spam, and thus shy away from it. The truth is that this method can be used to promote a business successfully, cheaply and easily. These are some great ideas you can try right away.
When sending a email as part of your marketing campaign, do not use a casual font. You want customers to take your product or business seriously, and they probably will not do that with an uncommon font. Pick out a font that is well known, such as Times Roman Numeral, Arial or Verdana.
Consistency is key. Use your logo and a standard color scheme in each email you send. Use a readable font as well. By doing this, you begin to create brand recognition, and customers will look forward to your next message. Branding is an important method to increase your business reputation.
Always seek permission before sending marketing emails to potential customers. Sending unsolicited emails will quickly have you labeled a spammer. Getting permission to send your messages doesn’t have to be hard; offer something valuable to your customers in exchange for the ability to email them, such as a discount, coupon, or other sign-up incentive.
Even though it should be obvious, it is important enough to state over and over: Never send unsolicited emails. You should have explicit permission from everyone you send marketing emails to. This is about more than trying not to upset them; a recipient who considers your email spam can cause trouble for you with your service provider.
Remember that an email promoting campaign must be tailored to your audience. You can use the information you just read to do just that. What do they want to see? What are they interested in reading? What will it take for you to convert those thoughts into sales opportunities? Find your answers in the information above and then get ready to watch your marketing campaign succeed!